manager@hotelconsult.bg+359 8998 234 48Sofia 1415, Bulgaria
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About us

The people behind Hotel Consult

Hotel Consult is a consulting practice led by Viktor Leonov — 27 years managing hotels and resorts in Bulgaria, Germany and the United Kingdom. From reception and F&B in five-star London hotels to general manager of complexes with over 1,500 apartments and villas.

27+
Years in hospitality
3
Countries — BG · DE · UK
1,500+
Apartments and villas managed

A team assembled around your project

For every project we assemble the team it needs — people we have worked with for years and whose work we answer for personally.

A hotel gets the right profile for the job, not whoever happens to be free in the office. Each of them comes for a specific task and leaves when it is finished — you pay for expertise, not for somebody's permanent payroll.

How we work

One person accountable. Your project is led by the person you spoke to. No account manager in between, no junior consultant learning at your expense.

Experience from operations, not from slide decks. Every recommendation comes from someone who has carried the same responsibility — for a shift, for a budget, for an inspection.

Our own tools. 3+ AI systems built in-house for problems we know from the inside — not resold third-party software.

The road here

My name is Viktor Leonov (Viktor Leonov on LinkedIn). I have spent more than 27 years in hotels — not observing them, but on night shifts, in budgets and in inspections.

I started in five-star hotels in London, where I learned that good service is not seen, it is felt. Then I led teams in the United Kingdom, Germany and Bulgaria — city hotels and coastal and mountain resorts, with 40 staff and with 400.

In 2016 I founded Hotel Consult, to work on the thing that was the same everywhere: the difference between a good hotel and a mediocre one is almost never the marble. It is whether somebody wrote the process down, trained the person, and then checked.

Viktor Leonov, founder of Hotel Consult

Where

  • General Manager — Iberostar Sunny Beach 4★, Green Life Resorts (Sozopol · Bansko · Pamporovo), Spa Hotel Orbita 4★
  • Opening of Palmenwald Schwarzwaldhof 4★ Superior, Germany
  • F&B Manager — Radisson SAS Grand Hotel 5★, Sofia
  • Eight years in three five-star London hotels — Royal Garden Hotel 5★, St James's Hotel and Club 5★, and The London EDITION 5★
  • MA in Tourism Management, New Bulgarian University · BA in Economics of Tourism, University of National and World Economy

In numbers

27+ years in hotel operations · 3 countries · 1,500+ apartments and villas managed

The experience

Hotel Consult now combines that experience with artificial intelligence: we advise, we manage, and we build the tools hotels actually use.

Specialists from every department

We work with specialists from every department of a hotel — front office and reservations, housekeeping, F&B and kitchen, revenue management, sales and marketing, financial control, maintenance and safety.

They are not freelance consultants. They are people who have run those same departments.

Partners

Prof. Dimcho Todorov — author of the National Independent Voluntary Categorisation System (NIVCS), the Bulgarian Hotel Standard, and of the catalogue defining accommodation categories, published with the support of the European Higher School of Economics and Management.

We have worked together on Hotel Consult projects for years. He joins a project when the work calls for it.

Bulgarian Association of Tourism Experts →

Prof. Dimcho Todorov, author of the Bulgarian Hotel Standard

Let's talk about your hotel

Tell us where you are and what you want to achieve. The first conversation is free and without obligation.

Free consultation