Brand guidelines

Does your business have brand guidelines? Perhaps you're not quite sure what a brand guidelines is or why on earth you need one. Your brand guidelines are the guide that keeps all of your design on the straight and narrow. It's the document that shows you what your 'house fonts' are, which palette of colors best represent your hotel. And it shows everyone who designs for your hotel how to make sure that each piece of collateral look like it's come from the same hotel. Not an easy task! It would be easy to accuse brand guidelines of making your hotel design boring, stifling even. But that's not what they're for. Brand guidelines allow your designer to be more creative by focusing on the bits they can add value to, rather than changing the font for the sake of being different. Brand guidelines help keep your hotel identity intact. They help you build trust and reassurance with your customers because everything you produce has a common style or theme. That doesn't mean it needs to look the same, but just like it's come from the same hotel. Every hotel needs brand guidelines. They will save you time, they'll save you money and they will help you project a better image.