Standard Operating Procedures (SOP's)
A Standard Operating Procedure (SOP) is a set of written instructions that documents a routine or repetitive activity followed by a Hotel. SOP helps in maintaining quality and consistency of service and standards in your hotel. The development and use of SOP’s are an essential part of a successful quality system as it provides individuals with the information to perform a job properly and facilitates consistency in the quality and integrity of a product. It is a must that all newly recruited hotel staff should be given training on hotels SOP’s. Hotel Consult can help you build and implement custom built standards for your hotel.
Hotel Revenue Management is about becoming the architect of your own fortune. A hotel room is a perishable product, since the number of hotel rooms is limited. As a result, customer satisfaction and pricing remain the most important dynamic variables, which are subject to Hotel Revenue Management. It is all about balancing demand and capacity by forecasting prices for the purpose of maximizing the effectiveness of hotel’s resources. Revenue Management is the controlled analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth. The primary aim of Revenue Management is...
Yield and Revenue Strategies
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, perishable resource (such as hotel room reservations or restaurant inventory). As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell it to the right customer at the right time for the right price. This process can result in price discrimination, where a hotel charges customers consuming otherwise identical goods or services differing prices for doing so. Yield management is a large revenue generator. There are three...
Online and offline distributions
Online and offline distribution for a hotel organization is the distribution of hotel services and products to its guests. Generally, the goal is to distribute the hotel’s services and products to the widest possible audience in the most profitable manner. However, the hotel industry is made up of many distribution partners and opportunities come in many shapes and sizes. There is no such a thing as one perfect distribution channel for any property. Striking the most effective balance between the distribution opportunities is the key to driving profitability. Hotel Consult can assist you in organizing your distributions.
Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing. Let us join your Marketing team and guide you through.
Mystery shopper or a mystery consumer or secret shopper, is a tool used externally by market research companies, or internally by companies themselves to measure quality of service, or compliance with regulation, or to gather specific information about products and services. The mystery consumer's specific identity and purpose is generally not known by the establishment being evaluated. Mystery shoppers perform specific tasks such as purchasing a product, asking questions, registering complaints or behaving in a certain way, and then provide detailed reports or feedback about their experiences. Our custom build Mystery Shopper program can fit to...
hotel brand needs to ensure that is always delivering the best possible customer service and quality. Hard work consistency and quality of service are the core for success in every self respected hotel brand. These vital purposes are guaranteed by complete inspection, analysis and review of all Operating standards and practices related to the product and hotel offer. Our program is designed to assist the hotel owners and managers monitor and improve the quality and consistency of the property operations.
Starting a hotel as a business can be a challenging but profitable undertaking. Whether you’re foreseeing no-nonsense accommodation for business travelers, high-end boutiques or a comfortable bed-and-breakfast, you’ll want to spend sufficient time researching and planning before taking the dive because there’s plenty of competition. The options for starting a hotel can be overwhelming, so decide early on what type of hotel accommodation you’ll offer: upscale, affordable or budget. Decide whether the hotel business will provide rooms-only service, or whether additional amenities including a restaurant, conference hall,...
Social Media Marketing
Digital marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines. Digital marketing can also be broken down into more specialized areas such as Web Marketing, Email Marketing and Social Media Marketing.
- Search Engine...
Hotel Branding and Brand Identity
A brand identity is the face of your business. It represents your hotel’s values, services, ideas and personality. It can generate loyalty from your clients and make your employees proud to work for you. The simple definition of brand identity is how you want the market to perceive your product or brand. Brand identity includes elements like colours, design, logo, name, symbol and tagline. But it also involves intangibles such as thinking, feelings and expectations. It takes time and patience to develop an effective brand identity. However, if done well it is certainly worth the effort.
Brand identity Benefits
Brand identity can: - Set you apart from your competitors. - Improve brand awareness. - Represent the brand promise. - Establish synergy throughout all communication methods. - Motivate your employees. - Generate active customers. Strong brand identity leads to: - Brand loyalty and trust. - Brand preference. - High credibility. - Good financial returns.
Does your business have brand guidelines? Perhaps you're not quite sure what a brand guidelines is or why on earth you need one. Your brand guidelines are the guide that keeps all of your design on the straight and narrow. It's the document that shows you what your 'house fonts' are, which palette of colors best represent your hotel. And it shows everyone who designs for your hotel how to make sure that each piece of collateral look like it's come from the same hotel. Not an easy task! It would be easy to accuse brand guidelines of making your hotel design boring, stifling even. But that's not what...
A brand strategy is a formal plan used by a business to create a particular image of itself in the minds of current and potential customers. When a hotel has created and executed a successful brand strategy, people know without being told who the company is and what they do. As a result of brand strategy, people develop a particular feeling or opinion about a company—a feeling that drives their buying decisions. This feeling equates to brand equity. The stronger people feel about a brand, the stronger the brand equity.
Hotel Strategy and Concept
A Hotel strategy and concept is a vital part of the brand strategy. It is a formal plan used by a hotel or restaurant to create a particular image of itself in the minds of current and potential customers. When a hotel has created and executed a successful brand strategy and concept, people know without being told who the company is and what they do. As a result of brand strategy, people develop a particular feeling or opinion about a hotel—a feeling that drives their buying decisions. This feeling equates to brand equity. The stronger people feel about a brand, the stronger the brand equity. We just need to get out of the box and think open...
A great website design can be a powerful tool for establishing a brand. In the hotel business, a website gives the chance to present the services and atmosphere that is being offered to the target group. What you need to look at when building your new website:
- Optimized for booking conversions
- Mobile friendly and responsive design
- Search engine optimization
- Content management system
- Bespoke design
Категориите на хотелите в България са: една звезда, две звезди, три звезди, четири звезди и пет звезди.
Също така се разработи и независима категоризация на хотелите и заведенията. Тя е дело на Българската асоциация на експертите в туризма. Кои са ползите за хотелите категоризирани по Независимата доброволна категорийна система „БЪЛГАРСКИ ХОТЕЛСКИ СТАНДАРТ”.
- Категорията на заведенията по системата „БЪЛГАРСКИ ХОТЕЛСКИ...
Hotel Managers for Hotel Improvements
At HOTEL CONSULT we offer outsourcing service that can cut costs whilst increasing revenue. We can direct your senior management and coach them through the working process while dealing with the daily operations.
We can take care of the often time-consuming daily management tasks. Our team advises and delivers at all stages of your hotel management operation.
By choosing us, as your Hotel Consultation partner, you can be sure of our commitment to securing the smooth operation in your hotel, every day.