img-Internet marketing
Internet marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the...

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img-Mystery Shopper
Mystery Shopper

Mystery shopper or a mystery consumer or secret shopper, is a tool used externally by market...

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img-Hotel Branding and Brand Identity
Hotel Branding and Brand Identity

A brand identity is the face of your business. It represents your hotel’s values, services,...

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Standard Operating Procedures (SOP's)

A Standard Operating Procedure (SOP) is a set of written instructions that documents a routine or...

Online and offline distributions

Online and offline distribution for a hotel organization is the distribution of hotel services and...

Quality Review

hotel brand needs to ensure that is always delivering the best possible customer service and quality....

Brand identity Benefits

Brand identity can: - Set you apart from your competitors. - Improve brand awareness. - Represent...

Brand guidelines

Does your business have brand guidelines? Perhaps you're not quite sure what a brand guidelines...

Brand strategy

A brand strategy is a formal plan used by a business to create a particular image of itself in the...

Doing the right thing, at the right time.

Cases completed


Satisfied customers


To help entrepreneurs get their act together
before they talk to investors.